Email Marketing
...is an excellent way of
keeping your customers up to date with what you're doing - and keeping your company name continually in
mind.
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keep your customers loyal |
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keep your brand in their minds |
Do you use Email marketing
David?
Yes. I've used it for a number
of years.
For example, on our How To Cruise website, each week I send out a newsletter on a cruise
theme.
And
from time to time, I'll let them know about a special offer.
People have made purchases directly from links within the
emails. And I've had a number of emails thanking me for the email content.
The secret is to be generous with your information... and add the
personal touch!
Can Email marketing be
Automated?
Yes. There are a few good "autoresponders" which will send
out your emails in a per-determined sequence, or as a "broadcast" on a particular date.
That's what I do with How To Cruise. I have a series of emails lined up and ready to send each week to anyone who subscribes to the email newsletter.
If you were to send out a mass mailing from your personal or business email account, you'd probably find much of it would end up in the recipients' spam boxes.
But because most auto-responder companies are trusted, they
have a much higher delivery rate than you or I could expect.
How Often Do You Send
The Emails?
Our Cruise
Chat email goes out once a week.
But it depends on your
particular audience.
If it's too frequent, your
customers could get fed up and unsubscribe. If it's too
infrequent, they could forget who you are and mark the next email as spam.
Having said that, I know a
succesful Internet Marketer who sends out a daily email... and I always look forward to receiving it.
The key is to provide quality information in entertaining
emails.
Any Good Email Marketing Companies?
I use Aweber to deliver my emails.
They're a Canadian company, but deliver emails all over the
world. Most of my emails are sent to the UK, USA, Canada and Australia - and they're
always delivered efficiently and on time.
Aweber normally have an introductory offer where you can try out the
service for 1 month for $1US (about 75p). You can find out more by clicking here.
If you have any questions on email marketing, or you'd like to talk about setting up an email marketing campaign, do give me a shout.
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