...is an excellent way of
keeping your customers up to date with what you're doing - and keeping your company name continually in
How does Email Marketing
Your customers (or potential
customers) fill in a form on your website, and opt-in to receive regular emails from
But Why Would People Want to Receive Your
Because of the valuable content you give to them.
On your website, you can let them know that you have lots more
useful information for them - or perhaps a series of useful tips - which they can get
by subscribing to your emails.
You could also offer to send them a valuable ebook as an extra
incentive to sign up.
What's the Benefit to
Keeping in touch with your customers with chatty emails
containing valuable information, tips and offers, helps to...
keep your customers loyal
keep your brand in their minds
Do you use Email marketing
Yes. I've used it for a number
For example, on our How To Cruise website, each week I send out a newsletter on a cruise
from time to time, I'll let them know about a special offer.
People have made purchases directly from links within the
emails. And I've had a number of emails thanking me for the email content.
The secret is to be generous with your information... and add the
Can Email marketing be
Yes. There are a few good "autoresponders" which will send
out your emails in a per-determined sequence, or as a "broadcast" on a particular date.
That's what I do with How To Cruise. I have a
series of emails lined up and ready to send each week to anyone who subscribes to the email
If you were to send out a mass mailing from your personal or
business email account, you'd probably find much of it would end up in the recipients' spam
But because most auto-responder companies are trusted, they
have a much higher delivery rate than you or I could expect.
How Often Do You Send
Chat email goes out once a week.
But it depends on your
If it's too frequent, your
customers could get fed up and unsubscribe. If it's too
infrequent, they could forget who you are and mark the next email as spam.
Having said that, I know a
succesful Internet Marketer who sends out a daily email... and I always look forward to receiving it.
The key is to provide quality information in entertaining
Any Good Email Marketing
I use Aweber to deliver my emails.
They're a Canadian company, but deliver emails all over the
world. Most of my emails are sent to the UK, USA, Canada and Australia - and they're
always delivered efficiently and on time.
Aweber normally have an introductory offer where you can try out the
service for 1 month for $1US (about 75p). You can find out more by clicking here.
If you have any questions on email marketing, or you'd like to
talk about setting up an email marketing campaign, do give me a