{"id":3485,"date":"2018-11-26T06:00:10","date_gmt":"2018-11-26T06:00:10","guid":{"rendered":"http:\/\/davidwithington.com\/?p=3485"},"modified":"2018-11-29T12:52:42","modified_gmt":"2018-11-29T12:52:42","slug":"how-do-get-onto-page-one","status":"publish","type":"post","link":"https:\/\/davidwithington.com\/how-do-get-onto-page-one\/","title":{"rendered":"How Do I Get Onto Page One?"},"content":{"rendered":"<p><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/How-do-I-get-to-Page-one.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3531\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/How-do-I-get-to-Page-one.png\" alt=\"How do I get to Page one\" width=\"1280\" height=\"733\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/How-do-I-get-to-Page-one.png 1280w, https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/How-do-I-get-to-Page-one-300x172.png 300w, https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/How-do-I-get-to-Page-one-768x440.png 768w, https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/How-do-I-get-to-Page-one-1024x586.png 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>Prefer to listen?<\/strong><br \/>\n<iframe src=\"https:\/\/anchor.fm\/davidwithington\/embed\/episodes\/How-Do-I-Get-Onto-Page-One-e2ko85\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\nListen &amp; Subscribe in <a href=\"https:\/\/anchor.fm\/davidwithington\" target=\"_blank\" rel=\"nofollow noopener\">Anchor<\/a> or <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/davidwithington-com\/id1365119702\" target=\"_blank\" rel=\"nofollow noopener\">iTunes<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/3pqSjKsATP4eFOf04u5zvN\" target=\"_blank\" rel=\"nofollow noopener\">Spotify<\/a><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Gotcha!&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The cafe&#8217;s busy. A bit noisy. But I&#8217;m sure I recognise the voice, s<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">o I turn around to look.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Hiya, Billy!&#8221; I call out. &#8220;Not seen you for years. How ya doing?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;I\u2019m great thanks,&#8221; says Billy, his broad smile showing the distinctive gap in his teeth.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"> Yes, it&#8217;s definitely Billy.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Sit down,&#8221; I say. &#8220;Let me get you a drink.&#8221;<\/span><\/p>\n<figure id=\"attachment_3506\" aria-describedby=\"caption-attachment-3506\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/Drinking-tea.jpg\"><img decoding=\"async\" class=\"wp-image-3506 size-full\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/Drinking-tea.jpg\" alt=\"learning SEO over tea\" width=\"700\" height=\"146\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/Drinking-tea.jpg 700w, https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/Drinking-tea-300x63.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-3506\" class=\"wp-caption-text\">We catch up over a brew<\/figcaption><\/figure>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Over the next hour, we catch up on the missing years. Billy&#8217;s adventures in the Royal Marines, his marriage breakup, his return to civilian life, and his new business venture.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;That&#8217;s brave,&#8221; I say to Billy.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"> He shrugs it off. &#8220;Nah, all part of being a soldier.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;No, I mean starting a new business at your age. Lots of people are thinking about retirement, not investing all their savings into something that risky.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;It\u2019s not risky, mate. My pal Joe&#8217;s joined me in it.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Joe? You mean the lad who made millions in the marketing industry after leaving school?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy laughs. &#8220;Yeah, that&#8217;s the story he wanted people to believe. He made a few quid, but he couldn\u2019t afford to leave home. His parents subsidised him loads.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">My jaw drops. &#8220;Wow! I never knew that.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Yeah. His heart was in the right place though. And I reckon he\u2019s learned a lot since then. Gone through a lot, he has.\u00a0<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Tough times.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Tough times?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;I\u2019ll tell you sometime.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I can sense Billy doesn\u2019t want to talk about it.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;So what brings you in here today, then?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;You!&#8221; says Billy.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Me?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Yeah! I want to ask you something.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">My mind gets active. Do I owe him some money and I\u2019ve forgotten about it? Have I upset him? Is he in trouble and needs my help?<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;So&#8230; ask away then,&#8221; I say nervously.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;I don\u2019t know how to ask this&#8230;&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Go on. It\u2019s OK.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy avoids my inquisitive gaze.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Don\u2019t worry. It can\u2019t be worse than some of the things I\u2019ve heard,&#8221; I say with a slightly nervous laugh.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy clears his throat. He leans forward, placing his forearms on the table. Then, glancing both ways to make sure no one is listening in, he whispers&#8230;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;How on earth can I get onto page one?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Huh?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">My mind is now working overtime. Does he want to start a book but can\u2019t read? Does he want to get featured in a newspaper?<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Page one. Y\u2019know. Google. Page one of Google. I want to get found on Google.&#8221;<br \/>\n<\/span><\/p>\n<figure id=\"attachment_3519\" aria-describedby=\"caption-attachment-3519\" style=\"width: 340px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/google-seo-6-1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-3519\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/google-seo-6-1.jpg\" alt=\"Found on Google\" width=\"340\" height=\"111\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/google-seo-6-1.jpg 340w, https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/google-seo-6-1-300x98.jpg 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/a><figcaption id=\"caption-attachment-3519\" class=\"wp-caption-text\">&#8220;I want to be found on Google&#8221;<\/figcaption><\/figure>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Ohhhh&#8230;&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I manage to suppress a laugh.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;You mean you want to get <em>your<\/em> website on page one of Google. You want <em>your<\/em> little company to show right at the top instead of the other 10 million-or-so search results?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Err&#8230; yeah. That\u2019s about it, really.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy waits for an answer.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Where do I start, Billy?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Err&#8230; at the beginning&#8230;?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;OK. Here\u2019s how it works&#8230;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">You need keywords, alt-image-tags, backlinks&#8230;&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy raises his hand in a sort of stop signal.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;I need what?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;How long have you had this new website?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;About a week. Maybe a bit less.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">This time I do laugh.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I grab a napkin and pull out a pen from my pocket. I&#8217;d always known that this pen would come in handy one day.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Here&#8230;&#8221; I say pointing to the URL I&#8217;ve just written in fresh blue ink in the middle of the bright white napkin.<br \/>\n<\/span><\/p>\n<figure id=\"attachment_3504\" aria-describedby=\"caption-attachment-3504\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/davidwithington.com\/seo\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3504\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/david-withington-seo.jpg\" alt=\"This will tell you all about SEO\" width=\"700\" height=\"513\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/david-withington-seo.jpg 700w, https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/david-withington-seo-300x220.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-3504\" class=\"wp-caption-text\">&#8220;This will tell you all about SEO&#8221;<\/figcaption><\/figure>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;When you get home, have a read of this. It\u2019ll tell you all about that sort of stuff. And it\u2019s easy to understand.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I stop. Have I insulted his intelligence?<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Aww&#8230; thanks, mate!&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Seem&#8217;s like all&#8217;s good. Phew!<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I continue. &#8220;No problem. You&#8217;ll learn a lot from that.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;But let me give you some good advice to start you off well.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy leans in further.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">This time, I look to the left, then to the right, before moving in much closer to Billy.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Looking straight into Billy\u2019s eyes and speaking almost in a whisper, I utter the immortal words, &#8220;Here\u2019s the &#8216;secret sauce&#8217;,\u00a0<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">But I don\u2019t anticipate Billy\u2019s reaction.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;We can\u2019t have that yet, mate!&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;I\u2019m not with you there, Billy,&#8221; I say with more than a puzzled look. After all these years, I\u2019ve still not quite worked out how Billy thinks.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy explains&#8230; &#8220;I was always brought up that you can\u2019t have pudding until you\u2019ve eaten your dinner! It\u2019s just not natural to have that secret sauce pudding until we\u2019ve eaten something healthy.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I can\u2019t work out whether Billy\u2019s joking. After all, it\u2019s the sort of thing I\u2019d say to get a laugh&#8230; but probably not when I\u2019m hanging onto my mentor&#8217;s every word.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">So I ignore the outburst and continue.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Here\u2019s the thing, Billy. You can do all the SEO in the world&#8230;&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;All the <em>what<\/em> in the world?&#8221; asks Billy.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I&#8217;m starting to get a little worn with the constant interruptions. But I realise Billy is completely new to this sort of thing. I think back to the times when I\u2019ve not understood some important acronyms and just struggled on instead of asking &#8211; much to my detriment. I wish I had Billy\u2019s attitude.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;SEO, Billy. It means Search Engine Optimisation. It\u2019s what you do to your website to give it the best chance of being found in a Google search. You can learn all about that, there,&#8221; I say, pointing again to the fresh blue ink on the napkin.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Right. Got that,&#8221; says Billy, his eyes widening. \u201cI\u2019ll check that out as soon as I get home.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Yeah, well, you can have all the SEO in the world. But if you don\u2019t have this &#8216;secret sauce&#8217;, it won\u2019t work.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The only way I can think to add a little more emphasis is to look around once more, move even closer, and speak slowly in a deep, calm voice&#8230;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;You have to answer people&#8217;s questions, Billy.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Is that it?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Yup. That\u2019s it Billy. Write about things that people are asking about.&#8221;<br \/>\n<\/span><\/p>\n<figure id=\"attachment_3507\" aria-describedby=\"caption-attachment-3507\" style=\"width: 639px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/answer-questions-seo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3507\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/answer-questions-seo.jpg\" alt=\"Write about things people are asking about\" width=\"639\" height=\"301\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/answer-questions-seo.jpg 639w, https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/answer-questions-seo-300x141.jpg 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/a><figcaption id=\"caption-attachment-3507\" class=\"wp-caption-text\">Write about things that people are asking about<\/figcaption><\/figure>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I wait for a reaction. Billy\u2019s thinking it through.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;You mean like when I was asked what the difference is between our cars and the garage across the road?<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Perfect!&#8221; I shout a little too loudly.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I look around. The elderly lady on the next table doesn\u2019t appreciate my excitement. She\u2019s given me that <em>&#8216;be quiet, young man, you should know better&#8217;<\/em>\u00a0kind of look.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I turn back towards Billy.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Listen. Why not write an article on your website which compares their garage with yours.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I can see Billy thinking it through. So before he comes up with some reasons why he can\u2019t do it, I continue&#8230;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;If that\u2019s a question some people are asking <em>you<\/em>, what\u2019s the chance they\u2019ll also be asking Google?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I can see Billy warming to the idea.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Just be honest with what you say, Billy. Be accurate. No slandering them, even if you do think they rip people off. Just keep\u00a0<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">your opinions to yourself. Simply give people the information they\u2019re asking for.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;So what difference will that make, mate? asks Billy.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;All the difference in the world,&#8221; I reply, excitedly.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I glance aside. The old lady has given up with us and gone.<br \/>\n<\/span><\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdavidwithington.com%2Fhow-do-get-onto-page-one%2F&#038;text=It%27s%20exciting%20when%20you%20discover%20how%20Google%20could%20actually%20decide%20to%20show%20your%20tiny%20business%20website%20on%20page%201.%20Here%27s%20Billy%27s%20story.%20%23SEO&#038;via=thabacus&#038;related=thabacus' target='_blank'rel=\"noopener noreferrer\">It&#039;s exciting when you discover how Google could actually decide to show your tiny business website on page 1. Here&#039;s Billy&#039;s story. #SEO <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdavidwithington.com%2Fhow-do-get-onto-page-one%2F&#038;text=It%27s%20exciting%20when%20you%20discover%20how%20Google%20could%20actually%20decide%20to%20show%20your%20tiny%20business%20website%20on%20page%201.%20Here%27s%20Billy%27s%20story.%20%23SEO&#038;via=thabacus&#038;related=thabacus' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Listen. How many other people will be writing the same article&#8230; comparing your garage with that other one?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">My gaze moves away from Billy, and I stare into the air as my imagination takes over.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">This could really take off.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Back down to earth, I give Billy another tip.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Make sure you give it a good title, too, Billy.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;What sort of title? I&#8217;m rubbish at thinking up good titles!&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Something like &#8216;<em>Whatever-your-garage-is-called<\/em> versus <em>the-name-of-the-garage-across-the-<\/em><\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><em>road<\/em>&#8216;.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">His eyes tell me that Billy&#8217;s discovered a problem. <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;But won\u2019t I be advertising their garage on my website, in effect?&#8221; he asks. &#8220;I don\u2019t want to do that.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;What people will be doing, Billy, is looking for a genuine comparison between the two garages. You\u2019ll provide them with an unbiased article about what services you both provide and how you compare. But here\u2019s where this &#8216;magic sauce&#8217; comes in&#8230; Tell me&#8230; What will you have created by giving them all this unbiased information for free?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Err&#8230; trust?&#8221; offers Billy as an answer.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Absolutely right. And where will they be when they develop this trust?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy\u2019s eyes light up. He can see where we\u2019re going with this.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;On my website, mate!&#8221; he shouts, arms shooting up into the air.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;On my flipping website!&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Phew. I\u2019m glad his language has mellowed since I first met him all those years ago. And I\u2019m even more grateful that Moaning Minnie has left her table.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Yep. On your website. So if you play your cards right and you give them even more quality articles and information&#8230; and, you know, keep answering those questions your potential customers are asking&#8230; they\u2019re likely to stay there.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy is just nodding now, speechless.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I seize the opportunity and continue talking: &#8220;So if they\u2019re reading more of your stuff&#8230; and they&#8217;ve begun to trust you&#8230; who are they more likely to buy from?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy stands up, reaches over and shakes my hand excitedly, then rapidly makes a move towards the door.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I grab his arm. &#8220;Hey! Just one second&#8230;&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I look down and his gaze follows mine.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Oops, I don\u2019t think I\u2019ll need that,&#8221; he says with a blush as he removes the napkin which is hanging sporran-like from his\u00a0<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">trousers.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;But you will need this,&#8221; I offer as I pass him another napkin &#8211; the one with the URL written in blue ink.<br \/>\n<\/span><\/p>\n<figure id=\"attachment_3505\" aria-describedby=\"caption-attachment-3505\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/davidwithington.com\/seo\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3505\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/SEO-napkin.jpg\" alt=\"SEO napkin\" width=\"600\" height=\"450\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/SEO-napkin.jpg 600w, https:\/\/davidwithington.com\/wp-content\/uploads\/2018\/11\/SEO-napkin-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-3505\" class=\"wp-caption-text\">&#8220;You&#8217;ll need this napkin&#8221;<\/figcaption><\/figure>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Billy takes the napkin, folds it gently, places it carefully into his inside pocket, pats his jacket, and offers me his hand once more.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I shake his hand.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;You OK with that, then, Billy?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Thank you, mate. I knew you\u2019d be able to help. Gotta go. I\u2019ve a lot of work to do.&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And off he goes.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Wow, he still moves as fast as he did when he was trying to get into the Royal Marines all those years ago.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8220;Let me know how it goes,&#8221; I shout after him.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">But he\u2019s already gone.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And I couldn\u2019t care less that the whole cafe is staring at me.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">&#8216;Cos my mate, Billy, knows how to get onto page one!<\/span><\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdavidwithington.com%2Fhow-do-get-onto-page-one%2F&#038;text=How%20do%20I%20get%20my%20tiny%20business%27s%20website%20onto%20page%20one%20of%20Google%3F%20Billy%20had%20this%20problem%20-%20but%20discovered%20a%20great%20solution.%20%23SEO%20%23Google%20%23website&#038;via=thabacus&#038;related=thabacus' target='_blank'rel=\"noopener noreferrer\">How do I get my tiny business&#039;s website onto page one of Google? Billy had this problem - but discovered a great solution. #SEO #Google #website <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdavidwithington.com%2Fhow-do-get-onto-page-one%2F&#038;text=How%20do%20I%20get%20my%20tiny%20business%27s%20website%20onto%20page%20one%20of%20Google%3F%20Billy%20had%20this%20problem%20-%20but%20discovered%20a%20great%20solution.%20%23SEO%20%23Google%20%23website&#038;via=thabacus&#038;related=thabacus' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=GB&amp;source=ac&amp;ref=tf_til&amp;ad_type=product_link&amp;tracking_id=dwblog-21&amp;marketplace=amazon&amp;region=GB&amp;placement=1119312973&amp;asins=1119312973&amp;linkId=adf83bfe1f893720dd37bf60574e6b6d&amp;show_border=true&amp;link_opens_in_new_window=true&amp;price_color=333333&amp;title_color=0066c0&amp;bg_color=ffffff\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><br \/>\n<\/iframe><br \/>\n<span style=\"font-size: 12pt;\">This excellent book taught me<br \/>\nsome great methods<br \/>\n<\/span><span style=\"font-size: 12pt;\">for <strong>answering the questions<\/strong><br \/>\nthat people are asking.<br \/>\nIn here you&#8217;ll find lots more ideas<br \/>\nthan I told Billy.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Now listen to this on the podcast&#8230;<\/strong><br \/>\n<iframe src=\"https:\/\/anchor.fm\/davidwithington\/embed\/episodes\/How-Do-I-Get-Onto-Page-One-e2ko85\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\nListen &amp; Subscribe in <a href=\"https:\/\/anchor.fm\/davidwithington\" target=\"_blank\" rel=\"nofollow noopener\">Anchor<\/a> or <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/davidwithington-com\/id1365119702\" target=\"_blank\" rel=\"nofollow noopener\">iTunes<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/3pqSjKsATP4eFOf04u5zvN\" target=\"_blank\" rel=\"nofollow noopener\">Spotify<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And finally&#8230;<br \/>\nHere&#8217;s that <em>URL<\/em> on the <em>white napkin<\/em><br \/>\nwhere Billy went read how to do <strong>SEO<\/strong> on his website:<\/span><br \/>\n<span style=\"font-size: 18pt;\"><a href=\"http:\/\/davidwithington.com\/seo\/\" rel=\"\"><span style=\"font-family: arial, helvetica, sans-serif;\">davidwithington.com\/seo<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prefer to listen? Listen &amp; Subscribe in Anchor or iTunes or Spotify &#8220;Gotcha!&#8221; The cafe&#8217;s busy. A bit noisy. But I&#8217;m sure I recognise the voice, so I turn around to look. &#8220;Hiya, Billy!&#8221; I call out. &#8220;Not seen you for years. How ya doing?&#8221; &#8220;I\u2019m great thanks,&#8221; says Billy, his broad smile showing the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,194,99,3,289],"tags":[300,101,377,375,374,376],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do I Get Onto Page One? - David Withington<\/title>\n<meta name=\"description\" content=\"Billy has just launched his small business and desperately wants it to be found on Google. But he has no clue about SEO. 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