{"id":5272,"date":"2020-08-23T15:30:08","date_gmt":"2020-08-23T14:30:08","guid":{"rendered":"http:\/\/davidwithington.com\/?page_id=5272"},"modified":"2023-07-01T10:57:17","modified_gmt":"2023-07-01T09:57:17","slug":"search-engine-optimisation","status":"publish","type":"page","link":"https:\/\/davidwithington.com\/search-engine-optimisation\/","title":{"rendered":"Search Engine Optimisation"},"content":{"rendered":"<p><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SE0-illustrated.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5273\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SE0-illustrated.jpg\" alt=\"What is SEO?\" width=\"1280\" height=\"821\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SE0-illustrated.jpg 1280w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SE0-illustrated-300x192.jpg 300w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SE0-illustrated-1024x657.jpg 1024w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SE0-illustrated-768x493.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">What is SEO?<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Whichever way you spell it&#8230;<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Search Engine <em>Optimisation<\/em><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Search Engine <em>Optimization<\/em><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">It&#8217;s <strong>optimising<\/strong> the <strong>content<\/strong> on your <strong>website<\/strong> to get the best chance of it being found on <strong>Google<\/strong> (other search engines are available, by the way).<\/span><\/p>\n<figure id=\"attachment_5294\" aria-describedby=\"caption-attachment-5294\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-optimising-to-be-found-on-Google.png\"><img decoding=\"async\" class=\"wp-image-5294\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-optimising-to-be-found-on-Google.png\" alt=\"SEO - optimising to be found on Google\" width=\"300\" height=\"98\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-optimising-to-be-found-on-Google.png 640w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-optimising-to-be-found-on-Google-300x98.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-5294\" class=\"wp-caption-text\">SEO &#8211; optimising to be found on Google<\/figcaption><\/figure>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">How Do You Optimise Your Content for Google?<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Hey! There&#8217;s stuff all over the internet to teach you this stuff.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">So I&#8217;m only going to tell you what actually <em>works<\/em> for <em>me<\/em>.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I&#8217;ll share those SEO principles that get my blog posts onto <em>page one<\/em> of Google.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">But before you ask&#8230; <\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">No, SEO isn&#8217;t achieved at the click of a button.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Yes, good SEO is putting in hard work and creating great content.<\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-by-David-Withington.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-5291\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-by-David-Withington.jpg\" alt=\"SEO by David Withington\" width=\"200\" height=\"144\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-by-David-Withington.jpg 500w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-by-David-Withington-300x217.jpg 300w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt;\">Top of 3<em>\u00a0Billion<\/em> Search Results<\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">One of my other websites simplifies techie stuff. <\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">It&#8217;s for people who think technology might have left them behind. <\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">And as you might expect, because I&#8217;m from Wigan, love puns, and enjoy playing with words, it&#8217;s called <em>Tech it Easy<\/em>.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Cool name. eh?<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Anyway, here&#8217;s a search I did out of curiosity on 1st July 2023.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">It&#8217;s right at the top of page one.<\/span><\/p>\n<figure id=\"attachment_9582\" aria-describedby=\"caption-attachment-9582\" style=\"width: 1480px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2023\/07\/Tech-it-Easy-Google-search.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9582\" src=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2023\/07\/Tech-it-Easy-Google-search.png\" alt=\"Tech it Easy Google search\" width=\"1480\" height=\"648\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2023\/07\/Tech-it-Easy-Google-search.png 1480w, https:\/\/davidwithington.com\/wp-content\/uploads\/2023\/07\/Tech-it-Easy-Google-search-300x131.png 300w, https:\/\/davidwithington.com\/wp-content\/uploads\/2023\/07\/Tech-it-Easy-Google-search-1024x448.png 1024w, https:\/\/davidwithington.com\/wp-content\/uploads\/2023\/07\/Tech-it-Easy-Google-search-768x336.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/a><figcaption id=\"caption-attachment-9582\" class=\"wp-caption-text\">A Google search for Tech it Easy<\/figcaption><\/figure>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">Where Did The SEO Go?<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">But what is at the top of a Google search today might not be next week.\u00a0<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Here&#8217;s a blog post I published in July 2019. The screenshot was captured on 22nd August 2020.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Out of <em>2.2 billion<\/em> search results, Google chose <em>this<\/em> as its <strong>featured snippet<\/strong>.<\/span><\/p>\n<figure id=\"attachment_5275\" aria-describedby=\"caption-attachment-5275\" style=\"width: 987px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-Personal-Money-Tips-Blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5275\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-Personal-Money-Tips-Blog.jpg\" alt=\"SEO on Personal Money Tips Blog\" width=\"987\" height=\"664\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-Personal-Money-Tips-Blog.jpg 987w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-Personal-Money-Tips-Blog-300x202.jpg 300w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-Personal-Money-Tips-Blog-768x517.jpg 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/a><figcaption id=\"caption-attachment-5275\" class=\"wp-caption-text\">SEO on a Personal Money Tips Blog Post<\/figcaption><\/figure>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Why was that?<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Because <strong>helpful content<\/strong> &#8211; <em>which answers people&#8217;s questions<\/em> &#8211; is the most important thing.\u00a0<\/span><\/p>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">Puns and SEO<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">My friends know I love puns. And some had <em>asked<\/em>\u00a0how I thought of them.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">So I wrote this blog post about &#8220;how to think up puns&#8221;.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Here it is, right at the top of page one.<\/span><\/p>\n<figure id=\"attachment_5280\" aria-describedby=\"caption-attachment-5280\" style=\"width: 921px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-a-Question.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5280\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-a-Question.jpg\" alt=\"SEO on a Question\" width=\"921\" height=\"420\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-a-Question.jpg 921w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-a-Question-300x137.jpg 300w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-a-Question-768x350.jpg 768w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/a><figcaption id=\"caption-attachment-5280\" class=\"wp-caption-text\">SEO on a Question<\/figcaption><\/figure>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\">Moved from SEO Top Slot?<\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">One thing to remember is that what&#8217;s in position one today might not be tomorrow. <\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Those two weren&#8217;t right at the top when I checked in 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">But they were still on page one.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">So how can we stay on page one?<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">We need to keep creating regular quality content.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">But what&#8217;s that? What exactly is SEO-worthy content?<\/span><\/p>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">SEO-Worthy Content<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">So it&#8217;s simple.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Answer people&#8217;s questions.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">That&#8217;s what I do. And it works.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I learned that important principle from this book, <em>They Ask, You Answer<\/em>, by Marcus Sheridan.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=GB&amp;source=ac&amp;ref=tf_til&amp;ad_type=product_link&amp;tracking_id=dwblog-21&amp;marketplace=amazon&amp;region=GB&amp;placement=1119610141&amp;asins=1119610141&amp;linkId=b08fd7f62d347c01c7f07821fbba662c&amp;show_border=true&amp;link_opens_in_new_window=true&amp;price_color=333333&amp;title_color=0066c0&amp;bg_color=ffffff\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><br \/>\n<\/iframe><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Yes, <\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">great content \u2013 which answers people\u2019s questions \u2013 is the most important thing.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">But it&#8217;s often missed &#8211; because we tend to think of SEO as a scheme to coerce Google into giving us favour.<\/span><\/p>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">Other SEO Principles<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Once you&#8217;ve created great content, here&#8217;s how you can optimise it further.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I&#8217;ve broken it down into two parts:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">On-Page SEO<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Off-Page SEO<\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Applying-SEO-on-your-website.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5301\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Applying-SEO-on-your-website.png\" alt=\"Applying SEO on your website\" width=\"1001\" height=\"520\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Applying-SEO-on-your-website.png 1001w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Applying-SEO-on-your-website-300x156.png 300w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Applying-SEO-on-your-website-768x399.png 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/a><\/p>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">On-Page SEO<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">These are the things <em>you<\/em> can do on <em>your<\/em> blog post or web page.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Keywords<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Make sure each page title contains your main keywords.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And also include them in the article.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Don&#8217;t Keyword-Stuff<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Put the keywords into your content. <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">But don\u2019t <em>stuff<\/em> it with keywords.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Google will penalise you for trying to play the system rather than writing for humans.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Headers &amp; Subheaders<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Try to have a relevant keyword in the H1 header. <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And also in any H2 headers that you use as subheaders on the page.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Photographs<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Make the title of every photograph relevant. <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">If your website is about fishing for salmon, and the photo is of a salmon, the title probably should be something like <em>salmon.jpg<\/em>. <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Or maybe a longer key-phrase such as <em>fishing-for-salmon.jpg<\/em>.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Add a similar keyword in the <strong>alt text<\/strong> for those photos. <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><em>Alt text<\/em> is the description of a photograph that visually-impaired people rely on; their computer will read that description to them.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Also, it&#8217;s what you will see if a photograph fails to display because the internet&#8217;s slow.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And it&#8217;s good for SEO purposes.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Links<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">If there\u2019s something you refer to on another page, create a hyperlink to that page.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Anchor Text<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Anchor text is the word that has a link from it. <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">So rather than simply copying &amp; pasting the URL, write a word such as <em>salmon fishing<\/em>, and make that word into a hyperlink.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">For example: <a href=\"http:\/\/davidwithington.com\/website-vs-facebook-page-pros-cons\/\" rel=\"\">Website vs Facebook Page<\/a> is the anchor text containing a link to an article about that subject.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Meta Description<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Write a relevant<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"> meta description. Technically, It might not do anything for SEO but it will serve you well when people scan down the Google search results, read your apt description, and decide to click on your article.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Google will notice when people choose you.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Regular Content<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Create fresh content regularly.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I&#8217;ve put this at the end of this list, but it&#8217;s one of the most important. <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Make sure you&#8217;re publishing content <em>regularly<\/em>.<\/span><\/p>\n<figure id=\"attachment_5300\" aria-describedby=\"caption-attachment-5300\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/You-can-do-a-lot-on-your-website-to-help-your-SEO.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5300\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/You-can-do-a-lot-on-your-website-to-help-your-SEO.png\" alt=\"You can do a lot on your website to help your SEO\" width=\"1000\" height=\"704\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/You-can-do-a-lot-on-your-website-to-help-your-SEO.png 1000w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/You-can-do-a-lot-on-your-website-to-help-your-SEO-300x211.png 300w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/You-can-do-a-lot-on-your-website-to-help-your-SEO-768x541.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-5300\" class=\"wp-caption-text\">You can do a lot on your website to help your SEO<\/figcaption><\/figure>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">Off-Page SEO<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">These are other things you might be able to get <em>other<\/em> people to do to help you.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Backlinks<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">If you can get another website within the same niche to create a link back to your website, that\u2019ll be great. <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And if that\u2019s a well-respected website such as an educational website, that\u2019ll be fantastic! <\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Anchor Text<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Make sure the <a title=\"More about Anchor-Text\" href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">anchor text<\/a> on backlinks to your website is natural. <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">For example, you don\u2019t want 50 backlinks from the same website, with each one saying \u201cfishing\u201d.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Don\u2019t Buy Backlinks<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">They\u2019re often from dodgy websites. So you might end up being de-listed by Google.<\/span><\/p>\n<h3><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Niche<\/span><\/h3>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Make sure links are from websites within a similar niche.<\/span><\/p>\n<figure id=\"attachment_5299\" aria-describedby=\"caption-attachment-5299\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Getting-your-SEO-right-so-Google-will-like-your-content.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5299\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Getting-your-SEO-right-so-Google-will-like-your-content.png\" alt=\"Getting your SEO right so Google will like your content\" width=\"1000\" height=\"539\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Getting-your-SEO-right-so-Google-will-like-your-content.png 1000w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Getting-your-SEO-right-so-Google-will-like-your-content-300x162.png 300w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Getting-your-SEO-right-so-Google-will-like-your-content-768x414.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-5299\" class=\"wp-caption-text\">Getting your SEO right so Google will like your content<\/figcaption><\/figure>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">SEO Workshop<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">One of the <a href=\"https:\/\/techiteasyworkshop.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tech It Easy Workshops<\/a> I run is all about <strong>SEO<\/strong>.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><strong><em>Tech it Easy<\/em><\/strong> takes online and techie topics &#8211; and simplifies them.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The <em>SEO w<\/em>orkshop looks at how I applied these principles to get my articles onto page one.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">\u00a0shows you how to do the same with yours.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The small group setting makes it great for questions, interaction and demonstration.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">If you&#8217;d like me to run this workshop for your group &#8211; or would like to know the next time I run it, and where &#8211; <a href=\"http:\/\/davidwithington.com\/contact\/\" rel=\"\">give me a shout<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Here&#8217;s the <a href=\"https:\/\/techiteasyworkshop.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tech it Easy website<\/a> &#8230;where many techie questions are answered simply.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Hey! Did you notice the use of the <em>Anchor Text<\/em> for the hyperlink, there?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">More Examples of SEO<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Finally, a few more <em>Page One<\/em> rankings to show you the importance of answering people&#8217;s questions.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">This really works!<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Heating on Continuously or Timed?<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">In the winter, many people want to know whether it&#8217;s more economical to run a boiler continually or to stitch it on and off.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">So I wrote a blog post about it to&#8230; err&#8230; answer the question.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">At the time I took this screenshot (23rd August 2020), this was Google&#8217;s chosen snippet at the top of page 1.<\/span><\/p>\n<p><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Heating-on-Continuously-or-Timed.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5304\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Heating-on-Continuously-or-Timed.jpg\" alt=\"Heating on Continuously or Timed?\" width=\"864\" height=\"449\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Heating-on-Continuously-or-Timed.jpg 864w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Heating-on-Continuously-or-Timed-300x156.jpg 300w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/Heating-on-Continuously-or-Timed-768x399.jpg 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/a><\/p>\n<p><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Is Decaf Tea Safe?<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Well, we can&#8217;t be the featured snippet all the time. Sometimes position 2 will have to do.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">This article was to answer a question someone raised in a conversation during a brew at work.<\/span><\/p>\n<blockquote><p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Is decaf tea safe?<\/span><\/p><\/blockquote>\n<p><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-example-Is-decaf-tea-safe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5305\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-example-Is-decaf-tea-safe.jpg\" alt=\"SEO example - Is decaf tea safe\" width=\"724\" height=\"822\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-example-Is-decaf-tea-safe.jpg 724w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-example-Is-decaf-tea-safe-264x300.jpg 264w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/p>\n<p><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Kindle Screen Problems<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">When my wife&#8217;s Kindle broke and the Amazon customer service agent was very helpful, I wrote a blog post about it.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Anyone who searches for <em>Kindle screen problem<\/em> &#8211; once they&#8217;ve read and tried Amazon&#8217;s restart instructions &#8211; will see my independent article.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I just wish Amazon had been that helpful again when my own Kindle broke 3 years later. Never mind.\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-Kindle-screen-problem.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5307\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-Kindle-screen-problem.jpg\" alt=\"SEO on Kindle screen problem\" width=\"730\" height=\"737\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-Kindle-screen-problem.jpg 730w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-Kindle-screen-problem-297x300.jpg 297w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-Kindle-screen-problem-150x150.jpg 150w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a><\/p>\n<p><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">How To Cruise<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">On one of my other websites, <a href=\"https:\/\/howtocruise.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Cruise<\/a> (the website for newbie cruisers), I answered the question, <em>are there enough life jackets on a cruise ship?<\/em><\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Again, a genuine question that someone had asked me.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">So the principle remains strong&#8230;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">If someone asks <em>you<\/em>, there&#8217;s a good chance other people are asking <em>Google<\/em>.<\/span><\/p>\n<p><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-cruise-website.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5309\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-cruise-website.jpg\" alt=\"SEO on cruise website\" width=\"670\" height=\"483\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-cruise-website.jpg 670w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-cruise-website-300x216.jpg 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Again, Google used this article as its featured snippet (screenshot taken 22:08:2020).<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And my wife, Christine, is thrilled to have been immortalised by that photo of her on Google&#8230; <\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Well, <em>maybe<\/em> she is.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">I wrote a similar article to answer the question, &#8220;are there enough lifeboats on a cruise ship?&#8221; But I&#8217;ll let you search Google for that one.<\/span><\/p>\n<p><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Address People&#8217;s Worries<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">One final screenshot. I promise!<\/span><\/p>\n<p><a href=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-an-ATOL-question.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5361\" src=\"http:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-an-ATOL-question.png\" alt=\"SEO on an ATOL question\" width=\"743\" height=\"495\" srcset=\"https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-an-ATOL-question.png 743w, https:\/\/davidwithington.com\/wp-content\/uploads\/2020\/08\/SEO-on-an-ATOL-question-300x200.png 300w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">When Travel Company <em>Thomas Cook<\/em>, unfortunately, went out of business, many people were asking if their cruise was ATOL protected.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">So I answered the question with a blog post on my cruise website.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">A few months later, during the uncertainty surrounding Covid-19, the same question was being asked.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And whose article did they find in the featured snippet slot right at the top of a Google search?<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Listen! Answer people&#8217;s questions and you&#8217;re halfway there with your SEO.<\/span><\/p>\n<h2><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">SEO, the Entrepreneur, and the Noisy Cafe<\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">To illustrate how to answer people&#8217;s questions effectively, I wrote a story of a meeting with a new garage owner looking to get found on Google.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">You can find that here: <a href=\"http:\/\/davidwithington.com\/how-do-get-onto-page-one\/\" rel=\"\">How Do I Get Onto Page One Of Google?<\/a>\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Hey! Did you notice the use of that anchor text again? Please do remember to use it on your own website!<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">And remember to tell me when you get onto page one. I&#8217;ll crack open a bottle of wine to celebrate for you.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/techiteasyworkshop.co.uk\/portfolio\/seo-made-easy\/\" target=\"_blank\" rel=\"noopener noreferrer\">VISIT THE &#8216;TECH IT EASY&#8217;<br \/>\nSEO WORKSHOP PAGE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is SEO? Whichever way you spell it&#8230; Search Engine Optimisation Search Engine Optimization It&#8217;s optimising the content on your website to get the best chance of it being found on Google (other search engines are available, by the way). How Do You Optimise Your Content for Google? Hey! There&#8217;s stuff all over the internet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5273,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Optimisation - David Withington<\/title>\n<meta name=\"description\" content=\"What makes good SEO? The main thing is great content - answering people&#039;s questions. 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