How to Get a Customer to Like You Marketing experts tell us to provide excellent customer service. Why? Because you want your customers to like you, of course. Virgin used to do that. They provided exceptional customer service. And I liked them. Great Customer Service I remember the phone call many years ago - to Richard Branson's new Virgin Energy company who were supplying gas and electricity. Our previous energy company had really messed things up: incorrect billing, … [Read more...]
My British 4th July
4th July. Oh, what a day! "Hang on a minute, David... "You're a Brit, for goodness sake! "So why were you celebrating 4th July?" I'll tell you why. Because it's my Personal Independence Day. You see... Exactly one year earlier - on 4th July 2016 - I handed in my notice at work. I hadn't planned it to be on Independence Day. But it certainly didn't go unnoticed. And one month later, I was gone. I'd taken early retirement. Why Should You Take Early … [Read more...]
OnePlus 5 Review
Dual camera. Clearer photos. A couple of days ago, I became the proud owner of the new OnePlus 5 smartphone. Why? Not because I had to have the latest gadget. No. Why the OnePlus 5? It's because my trusty Samsung Note 4 gave up the ghost a couple of months ago. And I've had to survive with an old Samsung S5. "Sorry, there's no storage space left" was a constant greeting from the phone. And "You want to shoot video? Hahaha!" So I've been waiting patiently for the launch of … [Read more...]
The CMA Live Event That Didn’t Need Music
What's CMA? Ask a country music geek what CMA stands for, and they'll probably tell you it's the Country Music Awards. But ask any one of the 167 smart people at the CMA Live 2017 conference in Edinburgh last week, and they'll tell you it's actually The Content Marketing Academy. I was there. We didn't listen to country music. And frankly, I'm really glad about that. But we did listen to some international experts and thought-leaders inspiring us and telling us how to … [Read more...]
Cash Back Credit Cards versus Zero Interest
Zero percent interest on your credit card? Or cashback on everything you spend with a credit card? Which is better? I know which I'd prefer. I'd prefer to receive 1% cashback on everything I spend - rather than accumulate debt on a credit card which I'll have to pay off eventually or get charged a huge interest rate. Now I can hear those financially savvy people shouting at me... Yes, but we can get some interest on our savings at the bank while we're enjoying the 0% on the credit … [Read more...]
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