How to Get a Customer to Like You Marketing experts tell us to provide excellent customer service. Why? Because you want your customers to like you, of course. Virgin used to do that. They provided exceptional customer service. And I liked them. Great Customer Service I remember the phone call many years ago - to Richard Branson's new Virgin Energy company who were supplying gas and electricity. Our previous energy company had really messed things up: incorrect billing, … [Read more...]
Cash Back Credit Cards versus Zero Interest
Zero percent interest on your credit card? Or cashback on everything you spend with a credit card? Which is better? I know which I'd prefer. I'd prefer to receive 1% cashback on everything I spend - rather than accumulate debt on a credit card which I'll have to pay off eventually or get charged a huge interest rate. Now I can hear those financially savvy people shouting at me... Yes, but we can get some interest on our savings at the bank while we're enjoying the 0% on the credit … [Read more...]